New Delhi, September 2: Bollywood superstar Shah Rukh Khan has been roped in by telecom operator Vodafone Idea, or Vi, to front its upcoming brand campaign, the company has stated. The company has also unveiled a refreshed logo, with the yellow dot previously positioned below the letter ‘i’ moved to the top and transformed into a three-dimensional sphere.
The new identity has been introduced alongside the campaign, “Vi badal raha hai… tayaar rahiye”, with Shah Rukh Khan as its brand face. According to Vi, Khan’s association with the campaign reflects the energy, ambition and optimism the company hopes to bring to its next phase.
“This is not simply a logo refresh, it is the first expression of the evolution we are bringing to the Vi Brand,” Vi CEO Abhijit Kishore said, reported The Telegraph. “Over the coming weeks, this evolution will come alive with strategic launches, new campaigns and a range of experiences that will shape how we engage with our customers,” he added.
