New Delhi, October 5: Securities and Exchange Board of India (Sebi) Chairman Tuhin Kanta Pandey on Monday launched a nationwide investor-awareness campaign that will run until March 2027. Under the initiative, called Project Jagrook, Sebi plans to take financial literacy programmes to rural areas and educational institutions while cautioning investors against anonymous tips, finfluencers and exaggerated return claims.
The campaign will bring Sebi, stock exchanges, depositories, the Association of Mutual Funds in India (AMFI) and the National Institute of Securities Markets (NISM) together under a coordinated investor-education framework. Investor-awareness messages will be shared in several languages.
Speaking at the launch in Chandigarh, Pandey urged investors to use regulated products, channels and entities and avoid relying on anonymous tips, finfluencers or claims of exaggerated returns. He also advised investors to invest only in products they understand, diversify their investments and not assume that fixed returns are risk-free.
“Do not invest because someone told you to. Do not invest because everyone else is investing. Invest, because you understand,” Pandey said.
As part of the initiative, Sebi will also take investor education to universities through its MUST (Mentoring of University and College Students through Trainers) programme. Under the programme, teachers, staff and senior students will be trained as “Partner Trainers” to conduct financial-awareness programmes for students.
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